Real-Estate Mastery - Rezaa Sherazi

About Course

Most people enter adulthood confused, underpaid, dependent on their parents, and stuck in a life they never imagined for themselves. They work hard every day, yet still struggle to build income, confidence, freedom, or respect.

Real-Estate Mastery was created to change that.

This is not just a course about property. It is a complete blueprint for building a powerful career and a high-income skillset in the modern real-estate industry.

Whether you are a student, job seeker, salesperson, entrepreneur, or someone desperate to change your financial future — this program is designed to take you from zero knowledge to real-world execution.

Inside this course, you will learn the foundations of real-estate, technical property knowledge, horizontal and vertical real-estate models, client handling, sales psychology, negotiation, digital marketing, lead generation, branding, and how to use the PropSel CRM like a professional sales organization.

You will understand how top performers attract clients, close deals, build authority, and create multiple income opportunities through real-estate.

This course is for people who are tired of feeling lost, broke, and average.

The goal is simple:

To help you build confidence, financial freedom, communication skills, business understanding, and the mindset required to grow in one of the world’s biggest industries.

If you are ready to stop watching others win while you stay stuck… Real-Estate Mastery is your starting point.

Complete Introduction to the Real-Estate Industry
Understanding Horizontal & Vertical Real-Estate
Technical Property Knowledge & Project Analysis
Sales Psychology & Advanced Client Closing Techniques
Communication, Negotiation & Confidence Building
How to Generate Leads & Build a Powerful Sales Pipeline
Digital Marketing Strategies for Real-Estate Growth
Personal Branding & Authority Building
How to Use PropSel CRM Like a Professional Team
Lead Management, Follow-Ups & Client Handling
Real-World Sales Execution & Deal Closing Process
Building Long-Term Client Relationships
Understanding Buyer Psychology & Decision Making
How to Create Multiple Income Opportunities Through Real-Estate

Course Content

WELCOME & INTRODUCTION

DISCLAIMER: Content Coyrights & Disclaimer

01:11
WELCOME & INTRODUCTION

06:02
COURSE OBJECTIVES

04:33
TRAINER’S INTRODUCTION

02:26

THE COURSE ROADMAP

MODULE 1: INTRODUCTION TO REAL-ESTATE
This module provides a foundational understanding of the real estate industry, setting the stage for deeper exploration in later modules. It covers key real estate concepts, industry structure, and market dynamics, helping learners grasp how the sector operates.

1.1 – INTRODUCTION TO REAL-ESTATE

02:57
1.1.1 – What Will be Covered

02:56
1.1.2 – How Big is Real-Estate in Pakistan

06:27
1.2 – ALLIED INDUSTRIES OF REAL-ESTATE

02:18
1.2.1 – Allied Industries – Core Construction Related Industries

02:39
1.2.2 – Allied Industries – Infrastructure and Utility Provider

00:57
1.2.3 – Allied Industries – Interior Design and Finishing Industries

01:16
1.2.4 – Allied Industries – Technological and Equipment Industries

02:11
1.2.5 – Allied Industries – Support Services and Logistics

01:14
1.2.6 – Allied Industries – Financial and Legal Services

00:55
1.2.7 – Allied Industries – Specialized Services

01:28
1.2.8 – Allied Industries – Emerging and Niche Sectors

01:53
1.3 – WHY JOIN REAL-ESTATE SECTOR

04:03
1.3.1 – Earning Potential as a Sales Agent – Commission by Amount

03:16
1.3.2 – Earning Potential as a Sales Agent – Commission by Percentage

03:50
1.3.3 – Earning Potential as a Project Developer

04:57
1.4 – WHERE TO INVEST IN 2026?

00:00
1.5 – TYPES OF REAL-ESTATE BUSINESSES

00:00
1.6 – HOW MARKETING COMPANIES WORK?

00:00
1.7 – TYPES OF REAL-ESTATE INVENTORIES

00:00
1.7.1 – Residential Properties

00:00
1.7.1.1 – Apartment Buildings

00:00
a – Apartment Buildings – Studio Apartment

00:00
b – Apartment Buildings – Duplex

00:00
c – Apartment Buildings – Penthouse

00:00
d – Apartment Buildings – Triplex

00:00
e – Apartment Buildings – One-Bedroom Apartment

00:00
f – Apartment Buildings – Two-bedroom Apartment

00:00
1.7.1.2 – Homes

00:00
1.7.1.3 – Vacation Homes

00:00
1.7.2 – Commercial Buildings

00:00
1.7.3 – Industrial Properties

00:00
1.7.4 – Mixed-Use Properties

00:00
1.7.5 – Agricultural Properties

00:00
1.8 – THE BUSINESS BASED DISTRIBUTION

00:00
1.8.1 – Horizontal Real-Estate

00:00
1.8.2 – Vertical Real-Estate

00:00
1.9 – COMPARISON – HORIZONTAL VS VERTICAL REAL-ESTATE BUSINESS

04:23
1.10 – KEY TERMINOLOGIES IN REAL-ESTATE

00:00
1.10.1 – Jamabandi Form

00:00
1.10.2 – Fard

00:00
1.10.3 – Sale Deed

00:00
1.10.4 – Intekaal

00:00
1.10.5 – Haq e Shufa

00:00
1.10.6 – Kilabandi

00:00
1.10.7 – Khasra Number

00:00
1.10.8 – Kita Number

00:00
1.10.9 – Khatoni Number

00:00
1.10.10 – Gardavari

00:00
1.10.11 – Gardavar

00:00
1.10.12 – Moza

00:00
1.10.13 – Registry

00:00
1.10.14 – Shajra

00:00
1.10.15 – Sarsahi

00:00
1.10.16 – Hiba

00:00
1.10.17 – Hadbast Number

00:00
1.10.18 – Partal

00:00
1.10.19 – Gross Area

00:00
1.10.20 – Net Area

00:00
1.10.21 – Sellable Area

00:00
1.10.22 – NOC (No Objection Certificate)

00:00
1.10.23 – Environmental Impact Assessment (EIA)

00:00
1.10.24 – Coverage Area

00:00
1.10.25 – Setbacks

00:00
1.11 – TECHNICAL TERMS IN A PROJECT APPROVAL

00:00
1.11.1 – Technical Terms – Right of Way

00:00
1.11.2 – Technical Terms – Setback

00:00
1.11.3 – Technical Terms – Height Limit

00:00
1.11.4 – Technical Terms – Floor Area Ratio

00:00
1.11.5 – Gross & Net Area Calculations

00:00
1.12 – UNITS OF MEASUREMENT

00:00
1.12.1 – Sizing Guide

00:00
1.12.1.1 – The Marla

00:00
1.12.2 – Land Measurements

00:00
1.12.3 – Plot Dimensions

00:00
1.13 – REGULATORY AUTHORITIES

00:00
1.14 – MASTER PLAN OF ISLAMABAD

00:00
1.14.1 – Zones of Islamabad

00:00
1.15 – KEY BY-LAWS OF CDA

00:00
1.15.1 – CDA By-Laws for a Private Housing Scheme

00:00
1.15.2 – Analysis of a House as per By-Laws

00:00
1.16 – TYPES OF TAXES

00:00
1.16.1 – Capital Gain Tax

00:00
1.16.2 – Withholding Tax

04:15
1.17 – CONCLUSION

02:10

MODULE 2: UNDERSTANDING HORIZONTAL REAL-ESTATE
This module provides a comprehensive understanding of horizontal real estate, which refers to land-based developments such as housing societies, plots, and low-rise buildings. It explores the advantages, challenges, and investment potential of horizontal real estate while highlighting key factors that influence its growth and profitability.

2.1 – THE HORIZONTAL REAL-ESTATE BUSINESS

00:00
2.1.1 – What Will be Covered

00:00
2.2 – FORMS OF HORIZONTAL REAL-ESTATE

00:00
2.3 – TYPES OF HORIZONTAL REAL-ESTATE BUSINESS

00:00
2.3.1 – Built Up Properties – Rent

00:00
2.3.2 – Built Up Properties – Sale

00:00
2.3.3 – Housing Societies

00:00
2.3.3.1 – Why We Need Housing Societies

00:00
2.3.3.2 – How a Society Starts

00:00
2.4 – THE PROJECT CYCLE

00:57
2.4.1 – Land Acquisition

00:00
2.4.2 – NOC Application

00:00
2.4.2.1 – Required Approvals

11:26
2.4.2.2 – Approving Authorities

00:00
2.4.3 – Designing the Society

00:00
2.4.3.1 – Designing the Map

00:00
a. Blocks

00:00
b. Sectors

00:00
2.4.4 – The Sales Cycle

00:00
2.4.4.1 – Pricing Strategy

00:00
2.4.4.2 – Designing a Payment Plan

00:00
2.4.4.3 – Overselling Files

00:00
2.4.4.4 – Sales & Marketing and Soft Launch

00:00
2.4.5 – Finding Sellable Inventory

00:00
2.4.5.1 – File Types

00:00
2.4.5.2 – Sales Model

00:00
2.4.6 – Installments

00:00
2.4.6.1 – Installments – APRs & Discounts

00:00
2.4.6.2 – Installments – Merging

00:00
2.4.7 – Balloting & Possession

00:00
2.4.8 – Development Charges

00:00
2.4.9 – Maintainance Charges

00:00
2.5 – CHOOSING SELLABLE SOCIETIES

00:00
A. Project Template

00:00
2.5.1 – Choosing Sellable Societies – Location

00:00
2.5.2 – Choosing Sellable Societies – Pricing

00:00
2.5.3 – Choosing Sellable Societies – USPs

00:00
2.5.4 – Choosing Sellable Societies – Inventory Types

00:00
2.5.5 – Choosing Sellable Societies – Legal Status

00:00
2.5.6 – Choosing Sellable Societies – Amenities

00:00
2.5.7 – Choosing Sellable Societies – Market Competitors

00:00
2.5.8 – Choosing Sellable Societies – The Developer

00:00
2.5.9 – Choosing Sellable Societies – Development Stage

00:00
2.5.10 – Choosing Sellable Societies – Project’s Repute

00:00
2.6 – THE PROJECT TEMPLATE

00:00
2.7 – SCAMS & OBJECTIONS

00:00
2.7.1 – Scams & Objections – Lack of Tangible Asset

00:00
2.7.2 – Scams & Objections – Uncertain Project Completion

00:00
2.7.3 – Scams & Objections – Risk of Financial Loss

00:00
2.7.4 – Scams & Objections – Overpriced Files

00:00
2.7.5 – Scams & Objections – Lack of Immediate Utility

00:00
2.7.6 – Scams & Objections – Unclear Terms and Conditions

00:00
2.7.7 – Scams & Objections – No Guarantee of Plot Selection

00:00
2.7.8 – Scams & Objections – Potential for Mismanagement

00:00
2.7.9 – Scams & Objections – Changing Market Conditions

00:00
2.7.10 – Scams & Objections – Delays in Project Approval

00:00
2.7.11 – Scams & Objections – Discrepancies in Plot Size or Location

00:00
2.7.12 – Scams & Objections – Additional Development Charges

00:00
2.7.13 – Scams & Objections – Limited Resale Opportunities

00:00
2.7.14 – Scams & Objections – Potential for Project Changes

00:00
2.7.15 – Scams & Objections – Inheritance of Property Upon Owner’s Death

00:00
2.7.16 – Scams & Objections – Overselling and Land Availability

00:00
2.7.17 Selling the Society to New Developers

00:00
2.7.18 – Conditional Possession of Plots

00:00
2.8 – CONCLUSION

00:00

MODULE 3: UNDERSTANDING VERTICAL REAL-ESTATE

3.1 – THE VERTICAL REAL-ESTATE BUSINESS

03:50
3.1.1 – What Will be Covered

00:00
3.2 – FORMS OF VERTICAL REAL-ESTATE

00:00
3.3a – TYPES OF APARTMENTS

00:00
a – Apartment Types – Studio Apartment

00:00
b – Apartment Types- Duplex

00:00
c – Apartment Types- Penthouse

00:00
d – Apartment Types – Triplex

00:00
e – Apartment Types- One-Bedroom Apartment

00:00
f – Apartment Types – Two-bedroom Apartment

00:00
3.3b – TYPES OF VERTICAL REAL-ESTATE BUSINESS

00:00
3.3.1 – Built Up Projects – Rent

00:00
3.3.2 – Built Up Projects – Sale

00:00
3.3.3 – Underdeveloped Projects – Buy Out Model

00:00
3.3.4. – Underdeveloped Projects – Joint Ventures (JV)

00:00
3.3.5 – Why We Need Vertical Projects

00:00
3.3.6 – How a Project Starts

00:00
3.4 – THE PROJECT CYCLE

00:00
3.4.1 – Land Acquisition

00:00
3.4.2 – NOC Application

00:00
3.4.2.1 – Required Approvals

00:00
3.4.2.2 – Approving Authorities

00:00
3.4.3 – Designing the Project

00:00
a. Elevation

00:00
b. Floor Plans

00:00
3.4.4 – The Sales Cycle

00:00
3.4.4.1 – Pricing Strategy

00:00
a. Per Sq. Ft. Price on Gross & Net Area

00:00
3.4.4.2 – Designing a Payment Plan

00:00
A – Half & Full Payment Discounts

00:00
3.4.4.3 – Overselling Sq. Ft.

00:00
3.4.4.4 – Sales & Marketing and Soft Launch

00:00
3.4.5 – Finding Sellable Inventory

00:00
3.4.6 – Installments

00:00
3.4.7 – Possession

00:00
3.4.8 – Post Possession

00:00
3.4.9 – Maintainance Charges

00:00
3.5 – CHOOSING SELLABLE PROJECTS

00:00
A. The Project Template

00:00
3.5.1 – Choosing Sellable Projects – Location

00:00
3.5.2 – Choosing Sellable Projects- Pricing

00:00
3.5.3 – Choosing Sellable Projects- USPs

00:00
3.5.4 – Choosing Sellable Projects – Inventory Types

00:00
3.5.5 – Choosing Sellable Projects- Legal Status

00:00
3.5.6 – Choosing Sellable Projects- Amenities

00:00
3.5.7 – Choosing Sellable Projects- Market Competitors

00:00
3.5.8 – Choosing Sellable Projects- The Developer

00:00
3.5.9 – Choosing Sellable Projects – Development Stage

00:00
3.5.10 – Choosing Sellable Projects – Project’s Repute

05:38
3.6 – THE PROJECT TEMPLATE

00:00
3.7 – SCAMS & OBJECTIONS

00:00
3.7.1 – Scams & Objections – Safety Concerns

00:00
3.7.2 – Scams & Objections – Maintenance & Upkeep

00:00
3.7.3 – Scams & Objections – Privacy Issues

00:00
3.7.4 – Scams & Objections – High Cost

00:00
3.7.5 – Scams & Objections – Space Constraints

00:00
3.7.6 – Scams & Objections – Parking Availability

00:00
3.7.7 – Scams & Objections – Rental Model

00:00
3.7.8 – Scams & Objections – Community & Social Interaction

00:00
3.7.9 – Scams & Objections – Rental Restrictions

00:00
3.7.10 – Scams & Objections – Building Collapse & Compensation

00:00
3.8 – CONCLUSION

00:00

MODULE 4: PSYCHOLOGY OF SALES

4.1 – UNDERSTANDING HUMAN PSYCHOLOGY

00:00
4.1.1 – Identifying the Buying Button

00:00
4.1.2 – Impulsive vs Informed Decision

00:00
4.1.3 – The Importance of Language in Sales

00:00
4.1.4 – The Pyramid of Buyers

00:00
4.1.5.1 – Pre-Suppositions of Sales – Luck in Sales

00:00
4.1.5.2 – Pre-Suppositions of Sales – Count the No’s

00:00
4.1.6 – The calculation of Sales Probability

00:00
4.1.7 – Physiology & Dressing

00:00
4.2 – THE SALES CYCLE

00:00
4.2.1 – Preparing a Project (Pros & Cons)

00:00
4.2.2 – Initial Call

00:00
4.2.2.1 – Greetings

00:00
4.2.2.2 – Ice Breaking

00:00
4.2.2.3 – Client Profiling

00:00
4.2.2.4 – Need Identification

00:00
4.2.2.5 – Pitching the Right Product

00:00
4.2.2.6 – Story Telling

00:00
4.2.2.7 – Rephrasing

00:00
4.2.2.8 – Scheduling

02:07
4.2.2.9 – End Greetings

00:00
4.3 – FOLLOW-UPS

00:00
4.4 – PHYSICAL MEETING

00:00
4.4.1 – Rapport Building

00:00
4.4.2 – Inventory Selection

00:00
4.4.3 – Site Visit

00:00
4.4.4 – Closing

00:00
4.5 – OBJECTION HANDLING (AN OPPORTUNITY)

00:00
4.5.1 – Agreement Frame

00:00
4.5.2 – Reframing

00:00
4.6 – NEGOTIATION

00:00
4.6.1 – Product vs Value

00:00
4.6.2 – Never Split the Difference

00:00
4.6.3 – Never Show all your Cards

00:00
4.6.4 – Price vs Capital & Rental Gains

00:00
4.6.5 – Never Ask Open Ended Questions

00:00
4.7 – CLOSING

00:00
4.7.1 – Creating Urgency

00:00
4.7.2 – FOMO Approach

00:00
4.7.3 – Never Push Too Much

00:00
4.7.4 – Find the Decision Maker

00:00
4.7.5 – Don’t Sell, Make them Buy

00:00
4.8 – UP-SELLING

00:00
4.9 – REFERRALS

00:00
4.10 – CLOSING

00:00

MODULE 5: MASTERING YOUR SALES CALL

5.1 – MASTERING REAL-ESTATE SALES CALL

00:00
5.2 – SALES CALL EVALUATION MATRIX

00:00
A – Online Sales Call Evaluation Sheet

00:00
5.2.1 – Call Evaluatin Matrix – Greetings

00:00
5.2.2 – Call Evaluatin Matrix – Need Identification

00:00
5.2.3 – Call Evaluatin Matrix – Creativity

00:00
5.2.4 – Call Evaluatin Matrix – Communication

00:00
5.2.5 – Call Evaluatin Matrix – Productivity

00:00
5.2.6 – Call Evaluatin Matrix – Closing

00:00
5.3 – THE PROJECT TEMPLATE

05:52

MODULE 6: DIGITAL MARKETING & LEAD GENERATION

MODULE 7: HOW TO USE THE PROPSEL CRM

MODULE 8: PRODUCT & MARKET RESEARCH TOOLS

1. How to Buy a Property – Housing Market Predictions

41:57
2. HOW TO DESIGN THE KPIs OF A SALES TEAM?

12:53
3. SALES PIPELINE MANAGEMENT OF A SALES REPRESENTATIVE

08:14
4. HOW TO CALCULATE PROFIT?

22:46
5. HOW TO DO PROPERTY TAXES CALCULATION?

10:28
6. COMPANY REGISTRATION IN PAKISTAN

11:25
7. How to avoid Real-Estate Fruad!

08:03
8. How to Sell House to Poor?

14:24
9. Why You Should Buy an Apartment – All Objections Answered

16:49
10. Real Estate Business with Zero Money

07:24
11. How to Send FREE Bulk WhatsApp Messages

08:38

MODULE 9 : UPDATES IN THE REAL-ESTATE INDUSTRY

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About Course

What Will You Learn?

Course Content

WELCOME & INTRODUCTION

DISCLAIMER: Content Coyrights & Disclaimer

WELCOME & INTRODUCTION

COURSE OBJECTIVES

TRAINER’S INTRODUCTION

THE COURSE ROADMAP

THE COURSE ROADMAP

1.1 – INTRODUCTION TO REAL-ESTATE

1.1.1 – What Will be Covered

1.1.2 – How Big is Real-Estate in Pakistan

1.2 – ALLIED INDUSTRIES OF REAL-ESTATE

1.2.1 – Allied Industries – Core Construction Related Industries

1.2.2 – Allied Industries – Infrastructure and Utility Provider

1.2.3 – Allied Industries – Interior Design and Finishing Industries

1.2.4 – Allied Industries – Technological and Equipment Industries

1.2.5 – Allied Industries – Support Services and Logistics

1.2.6 – Allied Industries – Financial and Legal Services

1.2.7 – Allied Industries – Specialized Services

1.2.8 – Allied Industries – Emerging and Niche Sectors

1.3 – WHY JOIN REAL-ESTATE SECTOR

1.3.1 – Earning Potential as a Sales Agent – Commission by Amount

1.3.2 – Earning Potential as a Sales Agent – Commission by Percentage

1.3.3 – Earning Potential as a Project Developer

1.4 – WHERE TO INVEST IN 2026?

1.5 – TYPES OF REAL-ESTATE BUSINESSES

1.6 – HOW MARKETING COMPANIES WORK?

1.7 – TYPES OF REAL-ESTATE INVENTORIES

1.7.1 – Residential Properties

1.7.1.1 – Apartment Buildings

a – Apartment Buildings – Studio Apartment

b – Apartment Buildings – Duplex

c – Apartment Buildings – Penthouse

d – Apartment Buildings – Triplex

e – Apartment Buildings – One-Bedroom Apartment

f – Apartment Buildings – Two-bedroom Apartment

1.7.1.2 – Homes

1.7.1.3 – Vacation Homes

1.7.2 – Commercial Buildings

1.7.3 – Industrial Properties

1.7.4 – Mixed-Use Properties

1.7.5 – Agricultural Properties

1.8 – THE BUSINESS BASED DISTRIBUTION

1.8.1 – Horizontal Real-Estate

1.8.2 – Vertical Real-Estate

1.9 – COMPARISON – HORIZONTAL VS VERTICAL REAL-ESTATE BUSINESS

1.10 – KEY TERMINOLOGIES IN REAL-ESTATE

1.10.1 – Jamabandi Form

1.10.2 – Fard

1.10.3 – Sale Deed

1.10.4 – Intekaal

1.10.5 – Haq e Shufa

1.10.6 – Kilabandi

1.10.7 – Khasra Number

1.10.8 – Kita Number

1.10.9 – Khatoni Number

1.10.10 – Gardavari

1.10.11 – Gardavar

1.10.12 – Moza

1.10.13 – Registry

1.10.14 – Shajra

1.10.15 – Sarsahi

1.10.16 – Hiba

1.10.17 – Hadbast Number

1.10.18 – Partal

1.10.19 – Gross Area

1.10.20 – Net Area

1.10.21 – Sellable Area

1.10.22 – NOC (No Objection Certificate)

1.10.23 – Environmental Impact Assessment (EIA)

1.10.24 – Coverage Area

1.10.25 – Setbacks

1.11 – TECHNICAL TERMS IN A PROJECT APPROVAL

1.11.1 – Technical Terms – Right of Way

1.11.2 – Technical Terms – Setback

1.11.3 – Technical Terms – Height Limit

1.11.4 – Technical Terms – Floor Area Ratio

1.11.5 – Gross & Net Area Calculations